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Digital Marketing – it seems simple, yet it can be downright frustrating. How do you know what you should be doing? What will work best for your business? How can I make the most of it without spending too much money or time on this process?
Let’s break this down to make this easier by asking, where do you start in digital marketing?
A Good Website
Yep. This is where it begins. And when you realize that 2.14 billion people are doing their shopping online in 2021, it makes sense.
Not just that, but many forms of digital advertising require you to have a website. And that includes the number one advertising platform out there: Google.
And if you are aiming to gain searchability online with SEO, you will need a website. There are no two ways about it.
Remember, you want your website to be professional. You don’t want to sling anything on the internet. If you need help with your website, contact us.
After creating your website, you should move right into paid advertising. This is because paid advertising can not only be scaled, but it usually sees a quick ROI (return on investment).
Now where to begin depends on your intent, though I believe that there is a clear choice to start here, too: Google Ads.
Yes, Google Ads are expensive, but that is because they work. And with some of the new machine learning, it has become even better!
Of course, there are other advertising platforms, so here is a list of options and when to use them:
Google Ads has several options, including search, display, and more. For this case, we will say that Google Ads covers all advertising intents.
Facebook / Instagram
Facebook and Instagram have two main intents:
- Create awareness to a new brand
- Re-engage/retarget users who have been to your page in the past
Yes, there are some other intents, but these are the main ones.
This one is big for B2B. Many people are skipping this platform, and that is unfortunate. This platform not only works well, but it is also still relatively inexpensive!
Other platforms like YouTube, TikTok, and many others are not to be ignored. Depending on your audience and business type, these platforms can be better than those above.
Email Marketing. You read that right. And when you learn that 72% of people prefer to receive promotions via email, this starts to make sense.
Combine that with the fact that your ROI is enormous, and this is a no-brainer. If you have a current list of subscribers, you should start this right away! If you don’t, then it’s time you get some subscribers!
Search Engine Optimization is all the rage these days. And with good reason. When you pop-up high on Google, or other search engines, people are more likely to click and learn about you. It’s that easy…
However, there is one thing that you should know about SEO: it takes time. That means results don’t happen overnight. And yes, rankings do matter. But what matters most is organic traffic.
There is a lot to say about Content Marketing, and it can be one of the most enjoyable and creative processes out there. But what to focus on? How do you get the best ROI from this?
This is where I always refer back to Google Ads – try them both, then combine them! It just makes sense…
There you have it. This is a simple breakdown of the top digital marketing strategies and some helpful tips to get started!
If you need help planning your digital marketing strategy, take advantage of our FREE Digital Marketing Strategy Session.