Marketing Tips

Infographic of the Local Services Ads lead lifecycle: contact, assessment, no charge for invalid leads, later credits.

Local Services Ads: How Screening, Pay-Per-Lead, and Credits Actually Work

Local Services Ads: How Screening, Pay-Per-Lead, and Credits Actually Work Google puts Local Services Ads at the very top of the results page, above the search ads and above the map. The listing shows your business name, your star rating and a screening badge, and a customer can call you straight from it. It’s the […]

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Google Business Profile Categories: How to Pick Your Primary and Secondary

Google Business Profile Categories: How to Pick Your Primary and Secondary Google Business Profile categories decide which searches you show up for. They shape your spot on Google Maps and in the local pack. Pick the wrong primary and you can do the rest right and still miss the searches that pay your bills. And

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