Digital marketing, or “online” marketing, is one of the fastest-growing industries in the world.
With a small investment, you can reach a vast audience and build your brand awareness.
But let’s take a step back and start with the basics…
What is Digital Marketing?
Sure, Digital marketing is the term used for all forms of marketing done through digital channels, like website design…
But it’s so much more than that…
It handles every aspect of the customer relationship, from the awareness stage all the way to the customer becoming a raving fan! All of it is planned out.
So take a second and imagine this. Imagine you are going on stage for a Ted Talk…
But you don’t have any idea as to what you are going to say…
Going into business without a good marketing plan is just like that. Sure, you might have some success without a plan, but it would be a lot better if you had a plan.
How it works
I hope by now you have a better understanding of digital marketing…
Businesses that are trying to grow need digital marketing. If your business is not growing, it’s likely that your marketing is to blame.
Yes, I hear some of you saying, “but Josh, I am running a digital strategy, and we got nothing…” Chances are, you have several little pieces in place, working separately from each other. That or you just quit before even seeing results.
The truth is, digital marketing is not that expensive. You can have your business show at the top of google for a few dollars per click these days! Compare that to having a passive advertisement on television… The prices don’t compare.
For small businesses, it just makes sense. It makes sense for large businesses too, and they know it and use it.
As much as I would love to go on and explain different aspects of why it isn’t working, I think that might be for a different blog. For now, let’s move on to tools that you can use for digital marketing.
Digital marketing tools to use for your business
There are many digital marketing tools available on the internet. These tools incorporate digital platforms to grow your business and help you make more money. They include digital ads, social media marketing, email marketing, and branding.
Some power tools that your business should learn today are:
Tips on how to get started with digital marketing for your business
One of the most important tips is to find marketing software that you are comfortable with (listed above). This will be the digital tool that you use for all of your digital needs. You don’t want to have marketing tools scattered across various platforms.
The second tip I have is to start by knowing where your customers are spending their time on digital media. If they are spending a lot of time on YouTube, then start there with digital marketing campaigns. Maybe they spend all day on Facebook… Start on Facebook!
The third tip would be to use marketing campaigns in an intelligent way. Make sure that you know what your business goal is and focus on that when putting together digital campaigns for your company.
My fourth suggestion would be to harness existing digital campaigns to create a digital marketing plan. Think about your potential customers as already being a customer. You have access to their digital trail, so use that digital trail to build a solid digital strategy.