Analytics & Reporting

J&A Digital Solutions infographic on Google Analytics for small business, showing the five-step GA4 setup order from enhanced measurement to key events to a phone test, plus the engaged session rule

Google Analytics for Small Business: What a Local Service Company Should Actually Track in GA4

Google Analytics for Small Business: What a Local Service Company Should Actually Track in GA4 Google Analytics for small business owners usually measures the wrong things. Sessions go up, someone nods, and nobody can say whether the phone rang more or not. GA4 only pays off for a local service company when it tracks the […]

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