Every remodeling company needs a professional website. It’s an absolute necessity for success in the modern world. And yet, there are many companies that don’t have one! Why? Because they underestimate what it can do to help them reach their audience and make more money. They think that all people want a phone number or email address. But they couldn’t be more wrong. Here are 7 ways your remodeling business underestimates a professional website.
An easy to access portfolio
The website is the most prominent online marketing tool for remodelers. It is an easy-to-access portfolio where potential clients can review the remodeling services offered, see before and after pictures of jobs, read reviews from previous customers, etc.
Furthermore, with a site dedicated to the services provided by the company, people are able to browse through materials related to everything from kitchen remodeling to whole house renovations.
The website is simply one of the best ways your company can reach prospects in an environment that is tailored precisely for what they are looking for.
Helps you gain leads
The website for your remodeling business is more than just a virtual brochure. A professionally built website can be an incredible tool to generate leads. It can do this by making you accessible to everyone with internet access. That means people will find your site with searches using all sorts of keywords related to your business, like “Kitchen Remodeling.”
A website has the potential to provide significant ROI for your business because it is always online and available 24 hours a day, 7 days a week! No matter what time of day or night someone is looking for your services.
Helps you gain leads
The website for your remodeling business is more than just a virtual brochure. A professionally built website can be an incredible tool to generate leads. It can do this by making you accessible to everyone with internet access. That means people will find your site with searches using all sorts of keywords related to your business, like “Kitchen Remodeling.”
A website has the potential to provide significant ROI for your business because it is always online and available 24 hours a day, 7 days a week! No matter what time of day or night someone is looking for your services.
Helps you convert leads (Get Paid)
A well-designed website should have an excellent copy. This copy can and should guide your leads through your sales funnel and qualify the lead for you. This can save you time and be great for warming up leads long before you ever talk to them. And especially when talking about remodeler websites, it practically makes the sale for you!
Let me explain.
The lead goes to your site and sees how their kitchen could look. This is based on your past work. Then they read all about you and your business. This, along with the correct verbiage, will guide them to the desire to make the purchase before they even pick up the phone.
That leads us to our next point:
It's a 24/7 salesperson
A website’s 24/7 availability is another reason why it’s so great to have one. You can reach potential clients while they are browsing at work, at the beach, or just sitting on the couch. It doesn’t matter what time of day or night they are looking – you can be there for them if you have a website.
And you can be doing all of this without paying an expensive salesperson.
The website says the same things every time. No matter what!
Extends the customer’s lifetime value
Another significant aspect of your website is that it can capture lead information and customer information. You can use this to reach out and target customers via email. The best part, you can make these emails automated but seem very personalized!
This will remind the client of the great experience they had. And it will keep them engaged, changing them from customers to raving fans of your business! Then they become a salesperson for your company!
Easier retargeting of interested leads
Did you know that an average of 41 – 55% of people leave your website without taking action?
Here is a formula for success, especially for remodelers. Easier retargeting of interested leads when you have a website.
Here’s what happens:
A lead goes to your website but leaves, unsure if they want to make the purchase today. But because they visited your website, you can do something incredible. You can set up clever retargeting or some other form of digital ads to remind people of the fantastic things you do and get them to come back to your site. All you need is your website, little creativity, and the right tools.
Helps you to expand
A well-designed website will not only expand with your business but will help your business expand.
Think of it this way. Imagine you want to service more areas or even open new locations. Your website already has its original strength and can expand that out!
A professional website for your remodeling business is more than just a virtual brochure. A professionally built website can be an incredible tool to generate leads by making you accessible to everyone with internet access. Whether it’s daytime or nighttime, people will find your site with searches related to the services that you offer, and this means they’ll contact you if they are interested in what you have to offer!
And while some companies don’t think of their websites as anything other than a promotional tool, others realize how valuable these sites can be when used appropriately- not only leading customers through the sales funnel but converting casual visits into sales too.
If all of this sounds intimidating and you want help enacting these principles, let us know – our team of experts are ready and willing to assist you!