7 Successful Cyber Monday Marketing Strategies You Need To Use
Cyber Monday is almost here, and you are excited to get shopping… But what if your store could be the cause of that excitement? Wouldn’t that be great? But how do you do it? Stick around, and we will give you some tips, now!
Pre-plan your marketing strategy well in advance so you're not scrambling at the last minute
Cyber Monday is just around the corner, and if you’re like most businesses, you’re probably scrambling to put together a marketing strategy. But before you start buying ad space and drafting emails, take a step back and consider your goals. What are you hoping to achieve with your campaign? More importantly, how can you make sure that your efforts are successful? You need to have tangible SMART goals.
By taking the time to pre-plan your marketing strategy, you can avoid the pitfalls that often accompany last-minute campaigns. Cyber Monday is a prime opportunity to boost holiday sales, but only if you approach it with a well-developed plan. So take a deep breath, relax, and start planning your marketing strategy today.
Make sure your website is ready for an influx of traffic
Well, if you market properly, then your website is about to get a whole lot of traffic. But before you start celebrating all those sales, it’s important to make sure your website is up to the task. That means testing it to see if it can handle the increased traffic without crashing.
It also means making sure your payment processing system is working properly and that your inventory levels are accurate.
Cyber Monday is a great opportunity for businesses, but only if their websites are ready for the influx of traffic. By taking the time to test your site now, you can ensure that Cyber Monday is a success for your business.
Create a landing page specifically for Cyber Monday deals that's easy to navigate
While you’re busy prepping your turkey, stuffing, and pumpkin pie this Thanksgiving, don’t forget about prepping your website for Cyber Monday. A few simple tips can help ensure that your landing page is easy to navigate and conversion friendly.
First, make sure your page is mobile friendly. With more and more consumers shopping on their smartphones, it’s essential that your site is optimized for small screens.
Second, keep your design clean and clutter-free. Use plenty of white space to guide shoppers’ eyes to the most important information.
Third, make sure your CTA buttons are large and impossible to miss. After all, you want visitors to click through to your deals, not get lost on their way there.
Oh, and last… Make sure it is specifically for this sale… Don’t just re-use an old page.
By following these simple tips, you can ensure that your Cyber Monday landing page is a success.
Use social media to create excitement and drive traffic to your website or store
Cyber Monday is the perfect time to give your social media a boost. After all, everyone is glued to their screens, looking for the best deals. So why not use this opportunity to post about your latest sale or promotion? You can even offer a special discount for Cyber Monday shoppers.
But don’t stop there. Use social media to create a sense of anticipation in the weeks leading up to Cyber Monday. Post sneak peeks of your sale items, or share tips on how to get the most out of Cyber Monday deals. By creating excitement and building anticipation, you can drive even more traffic to your website or store.
Offer exclusive discounts and coupons that are only available on Cyber Monday
As any savvy shopper knows, Cyber Monday is the perfect time to snag some great deals on holiday gifts. But with so many retailers offering deep discounts, how can you make sure that your store stands out from the crowd?
One way to do this is to offer exclusive discounts and coupons that are only available on Cyber Monday. This will encourage shoppers to visit your site first and take advantage of the savings.
To further entice shoppers, you can also offer free shipping on all orders placed on Cyber Monday.
By offering these incentives, you’ll be sure to attract attention from deal-seekers and make your store the go-to destination for Cyber Monday shopping.
Send out email blasts to your subscribers with details about your Cyber Monday sales
Now that Thanksgiving is over, it’s time to start thinking about your sale! And what better way to get your subscribers pumped for some holiday shopping than by sending out an email blast with all the details of your sales?
Include a subject line that will grab attention, like “Time to Shop ‘Til You Drop!” and make sure to list all of the amazing deals you’ll be offering on Cyber Monday. Your subscribers will be excited to take advantage of discounts on their favorite items, so make sure you include a wide range of products in your sale.
And don’t forget to add a sense of urgency to your email by including a countdown timer for the sale. This will encourage your subscribers to act fast and take advantage of all the great deals before they’re gone! So start planning your Cyber Monday sale now and get ready to boost your holiday sales.
Don't forget to create ads
This last step may seem simple and self explanitory, but you wouldn’t believe how many people miss this one. So, it must be said. Be sure you are actually doing this.
And yes, you need to be putting some ad spend on Facebook and other social medias. This is because people are actively browsing through social media on Cyber Monday (and all of november) for those sweet deals. And you want to be there when they are looking!
So, it’s time to get out the business card, because it’s going to make you a ton if you do it right!
All in all, if you want to make the most of Cyber Monday sales, it’s important to start planning well in advance. By ensuring your website is ready for traffic and that you have a landing page specifically for Cyber Monday deals, you’ll be able to maximize your profits and minimize frustration. And don’t forget about using social media to create excitement and drive traffic to your website or store; exclusive discounts and coupons are always a hit with customers.
Also, send out email blasts to your subscribers so they know exactly what’s going on.
And finally, set up those ads for a huge impact!
With a bit of organization and careful planning, you can make this year’s Cyber Monday one for the record books!
If you need help with your Cyber Monday plan, website, or anything else marketing, let us know. We can lead you in the right direction, fast!