3 Tips and Tricks to improve your On-Page SEO

Tips and Tricks for On-Page SEO

On-page SEO is one of the most important aspects of SEO. It involves optimizing your webpages so that they rank higher in search engine results pages (SERPs). In this article, we’ll discuss some tips and tricks to improve your on-page SEO. So buckle up, because here we go!

What SEO Keywords and How?

The first tip is to know what keywords you want to rank for, and how you want to rank for them. And the first question you have is “Josh, what do you mean by ‘how’?” The answer is quite simple. Do you want to rank locally for this keyword. Do you want to rank in certain cities for this keyword? Do you want to rank globally? Because all of these questions matter. And furthermore, you may want to rank some keywords globally, and some locally. It all just depends…

But we cannot skip the “what keywords” portion. No no, instead, you MUST put some research into this thing. So lets break that down:

Are people actually looking for your keyword?

You would be shocked by how many people actually overlook this question. A lot of people assume their prospects are just looking for their product or service. But that isn’t always the case. In fact, people are usually asking questions in search engines. Because of this, you should consider the questions being asked, and see what pops up.

How hard is the keyword to rank for?

This is an essential question. Now, I am not saying don’t go for hard keywords. What I am saying is, if a keyword is not easy to get, then you want to also go for some long-tail keywords. This will help your page rank quicker for very specific questions, and tends to have a higher conversion rate.

Ways to research keywords

  • Use Google’s Keyword Planner Tool. This is a great starting point, as you can get some really good ideas for keywords that you may want to target.
  • Look at your competition. See what keywords they are targeting, and try to target the same ones (or similar ones).
  • Use a keyword research tool like SEMrush, Moz, or KWFinder. These tools will give you tons of ideas for keywords to target.

Now that we have discussed the “what” and “how” questions, lets move on to the next question…

How do you want to rank for these keywords?

This question is important, because it will help you determine your SEO strategy. Are you going to blog about these keywords? Are you going to create YouTube videos? Or are you going to create webinars? All of these are great options, but you need to decide what is best for your business. And that decision should be based on two things:

  • Your SEO goals
  • Your target market

For example, if you are a local business, then you may want to focus on ranking for local SEO keywords. But if you are a global business, then you may want to focus on ranking for global SEO keywords. It all just depends on your goals and target market.

A Title That Works

The next tip is to make sure your title works. What I mean by that is, your title should be SEO friendly, and it should be catchy. A lot of people make the mistake of thinking that their titles need to be SEO friendly. But that isn’t always the case. In fact, sometimes a catchy title can work better than an SEO friendly title. But you need to strike a balance between the two.

Your title should be SEO friendly, which means it should contain your target keyword. But it shouldn’t be stuffed with keywords. That will just make your title sound awkward and unnatural. Instead, try to use your target keyword in a way that sounds natural.

Your title should also be catchy. A good way to make your title both SEO friendly and catchy is to use a number. For example, “5 Tips to Improve Your SEO” or “3 Ways to Rank Higher in Google”. Numbers tend to make titles more clickable, which is what you want.

Meta Description

Your meta description is also important. This is the little blurb of text that appears under your title in the search results. And while it doesn’t have a direct impact on SEO, it can still influence your click-through rate.

Your meta description should be SEO friendly, which means it should contain your target keyword. But like your title, it shouldn’t be stuffed with keywords. Instead, try to use your target keyword in a way that sounds natural.

Your meta description should also be catchy and interesting. This is your chance to sell your content to the reader. So make sure it’s something worth clicking on.

Images and SEO

Images are also important for SEO. They can help improve your click-through rate and your SEO ranking. So it’s important to make sure you’re using images correctly.

First of all, every image should have an ALT tag. This is a piece of HTML code that allows you to describe what an image is. And it’s important for SEO because it helps Google understand what your image is about. And more importantly, they make your site friendly for disabilities.

Your ALT tags should be SEO friendly, which means they should contain your target keyword. But like your title and meta description, they shouldn’t be stuffed with keywords. Instead, try to use your target keyword in a way that sounds natural.

It’s also important to make sure your images are the right size. If they’re too small, they won’t look good on your site. And if they’re too big, they’ll slow down your site. So it’s important to find the right balance.

And finally, make sure you compress your images. This means reducing the file size of your images without compromising quality. This is important because large image files can slow down your site.

Bonus: Let AI Help You

It’s crazy how many countless hours it can take to make small impacts on your website and it’s SEO. And the trouble we run into is “what do I do next” or “did I do this right?”

That’s where SEO Wizard comes in. SEO Wizard is our brand new AI bot, takes all of the hard work out of SEO. Here’s how it works:

It starts by scanning your website. Once done, it will give you an overview of your website performance and where you stand on your keywords. You will also see a prioritized list of actions in order to rank your website higher on Google. It even tells you how to perform all of these actions, taking all of the hard work out of the job.

We believe that SEO Wizard is the future of SEO… And it starts at $59.99/month! So if you want to make your life easier and your website better, sign up for SEO Wizard today.

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